5 Cheap and Innovative Ways to Upgrade Your Product Packaging

In the digital marketing world, product packaging plays a crucial role in grabbing attention of the target audience. Many businesses go for luxury packaging to make an impression for their customers.

But in case of small and newly established businesses, cheap packaging boxes looks a better option. However, this doesn’t have to be a bad thing. Companies are looking for cheap and innovative ways to upgrade their packaging and increases their brand awareness.

In this blog, we’ll explore some budget-friendly and innovative ways to design packaging and help brands stand out from others.

How Does Packaging Influence the Branding?

Packaging reflects your brand identity and conveys brand unique selling characteristics, objectives and values. As an extension of your brand identity, your packaging is a perfect means of showcasing your brand’s product.

Because packaging shapes consumer behaviour, communicates brand messaging, and eventually impacts sales, it is crucial to branding and marketing strategies.

5 Cheap and Innovative Ways to Upgrade Your Product Paper Packaging

1. Custom Sleeves

Using custom printed packing sleeves is a fun and distinctive way to show off your products to potential buyers. Any business can use reasonably priced packaging sleeves, made from high quality material in a distinctive design, to improve the brand experience.

A 6-sided box can use up to twice as much paper and ink pigment as a printed sleeve, which is more economical because the printed sleeve takes up less area on the printing paper. Thus, you not only save money but save the environment!

2. Interior Printing

For just an extra five to ten percent of the total cost of production, you can add a custom design to the interior of your paper packaging. Personalized interiors are an affordable packaging technique that makes a lasting impression, especially with the increasing popularity of online shopping.

3. Custom Tissue Paper

A smart and affordable packaging concept to provide your customers a fully branded experience is to add personalized interior paper pieces. Whether you've opted for a totally customized box or something more conventional, these custom tissue paper will enhance the overall packaging appearance while being cost-effective.

Tissue paper offers a great branding opportunity for your customers and minimal material costs because it is comprised of thinner material. Moving on to the interior of the box, utilizing branded tissue paper is an inexpensive packing option that not only helps to showcase your brand but also improves the unwrapping experience and offers additional security for the contents.

4. Personalised Box Inserts

Including an insert such as a handwritten message or card is a unique method to enhance the unboxing experience, make a memorable impact on customers, and shape their purchasing behaviours with your brand.

5. Custom Stickers and Labels

Stickers offer a flexible method to add personalized details to products. If you've included tissue paper in your packaging, pair it with custom logo stickers to ensure your logo is the initial thing customers notice upon opening your box.

Final Thoughts

Today's advertising and marketing strategies center on the trendiest branded product packaging. Product packaging involves more than just putting a product in a box or bag; it also involves giving the customer a great unboxing experience.

A product's ability to sell or not can be entirely determined by the design of its packaging. When it comes to packaging extras; inserts, tissue paper, and stickers are reasonably priced methods to elevate your packaging.