5 Essential Considerations for Choosing Custom Subscription Boxes

Custom subscription boxes are the latest marketing tactic and a proper distribution method involving the delivery of different products to customers according to their personal preferences. You can use subscription boxes for different items like beauty products, clothing, books, and pet food. One of the main benefits of subscription boxes is that you can make your product offerings relevant and easily grab the attention of a lot of potential customers. To get the most out of your customisable subscription boxes, you should know some of the factors beforehand.

In this blog post, we have come up with some important considerations that you must take into account before choosing custom-printed subscription boxes.

How to Choose Custom Subscription Boxes?

You have to tailor-fit your subscription boxes according to different product packaging needs by matching your brand marketing objectives to keep the products safe during the in-transit process. The following are some of the factors that you must consider:

1. Style:

You can choose different styles for subscription boxes by considering the product dimensions, product nature, and product style. For shipping needs, you can choose from various box types:

• You can choose folding carton boxes for only single items and lightweight products.
• If you want sturdier options, mailer boxes are heavier as compared to paperboard boxes.
• Custom shipping boxes are the best option as these are made from corrugated cardboard material. If you want the original look and feel that provides enough protection to your packaging, you can go for shipping packaging boxes.
• For luxury or premium products, you can use rigid boxes.

2. Size:

You must have an idea of what items can easily fit into your subscription box to get an understanding of the optimal size. You must take the dimensions of your packaging box like weight, length, depth, etc. A packaging box that is slightly larger than your product size barely fits your product. Another thing to note here is that the box size shouldn’t be too large that the products would jiggle inside a custom-printed subscription box.

3. Packaging Extras:

Customers usually love memorable unboxing experiences and it is all possible when you add packaging extras to your subscription boxes. To bring charm to your subscribers' unboxing experiences, you can use the following packaging extras:

Custom Sleeves:

These are considered as belly brand packaging and they serve as 360 degrees around wrapping inside the subscription box. You can choose it, especially for smaller items like chocolate bars and egg trays.

Custom Tissue Paper & Padding:

Custom tissue papers are just like a gift wrap that covers your product. On the other hand, the purpose of padding is to prevent any damage and dents on the item. It is in the form of kraft paper (crumpled), bubble wrap, and air pillows.

Inserts:

If you want to organize different products inside custom subscription boxes, you can use inserts or dividers. They not only keep your products well organised but also improve the overall presentation.

Custom Labels, Stickers or Tape:

Adding these packaging extras, you can in the best way highlight your brand for enhanced brand recognition. These also prevent tampering and are a cost-effective option if you go for plain packaging.

4. Printing Options:

The three most common printing techniques that you can use for wholesale subscription boxes are:

Digital Printing:

You can go for digital printing by applying coloured and monochrome designs on the box’s surface directly. It is highly recommended for smaller orders.

Lithographic Printing:

This type of printing produces high-resolution designs on the laminated sheet which is attached to a subscription packaging box using adhesive. We highly recommend this method for intricate designs and unique imagery results. You can also use this type of printing on metallic finish printing boxes.

Flexographic Printing:

On most corrugated box packaging with an ordinary design, flexographic printing is the best option. Due to speed and clarity, this printing technique is the best option for corrugated boxes.

5. Packaging Manufacturer:

You should go for reputable packaging manufacturers that turn your product’s packaging expectations into reality. Before acquiring any packaging manufacturer services, you need to consider some things beforehand to avoid any inconvenience:

• Determine your budget so that you get an idea of the quantity of boxes you need to order.
• Set a complete timeline for when will you want your ordered packaging boxes delivered.
• What is the variety of customisation services they are offering?
• Response and delivery time.
• Use of bio-degradable materials.

Final Words!

The above-outlined factors should not be ignored at any cost when choosing custom subscription boxes for your brand’s packaging needs. Custom boxes are the most suitable solution for when you need subscription boxes, no matter what products your business deals in. This is because they attract customers well, especially if you consider the aforementioned factors while custom-designing them. If you want customised packaging tips and solutions for subscription boxes, reach us at Emenac Packaging New Zealand as we have a professional packaging team that transforms various unique ideas into custom packaging.