5 Essential Rules for Modern Custom Packaging Designs

If you’re a business owner, you know that your custom packaging design is an essential part of your brand. Packaging design is a vital tool for both retailers and consumers to distinguish between products, which can help boost sales. But how do you know if your packaging design is appropriate? Let us provide some tips on how to create effective packaging designs that will not only boost sales but also keep customers coming back for more!

1. Packaging Must be Relevant

• Don’t use old-fashioned packaging design.
• Don't use too much color.
• Don't use too many graphics, or at least keep them simple and subdued in nature.
• Don't use too many words or phrases on your package, as it might distract from the product itself (and confuse consumers).

2. Branding Should be Consistent

Branding is the visual identity of your business. It's how the consumer sees it, and it's what they associate with you. Consistency is important for many reasons, but here are some of the most common:

• Brand recognition: Consumers will only know what you are if they already know who you are—consistency helps people connect with a brand in their mind.
• Brand loyalty: If they like what they're getting from your products or services, then they'll be more likely to continue buying them as long as those products or services are available. This can lead to increased sales over time because repeat customers aren't annoyed by having to constantly hunt down new items in order to get their favorite ones.
• Brand equity: A strong brand image has value itself; having plenty of different ways that someone might interact with it makes all sorts of financial sense! In fact, according to some studies done on this topic at Harvard Business School—which involved companies like PepsiCo Inc., Starbucks Corporation (Nasdaq: SBUX), Johnson & Johnson Pharmaceutical Research & Development LLC/Janssen Biotech Inc., Procter & Gamble Co./P&G; Kraft Foods Group Inc./Kraft Foods KFT -0.03% /Kraft Heinz Co.-NasdaqGS-011597304-Quotes

3. Packaging Must be Protective

• Packaging must be strong enough to protect the product.
• Packaging must be able to withstand transportation.
• Packaging must be able to withstand storage.
• Packaging must be able to withstand the elements and weather damage (sunlight, rain, snow).

4. Don’t Over Promote your Brand

You don't want to overdo it. Your packaging should be bold and attention-grabbing, but it shouldn't be too loud or flashy either. The goal is to create an image of your brand that is memorable and easy for customers to associate with in their heads when they're looking at other products on shelves in stores or online shopping sites.

5. Your packaging design must be functional

Your packaging design must be functional.

It is the most important aspect of your product, as it determines how your customers will use it and where they'll store it. Your package should be easy to open, close and transport—without breaking or scratching anything along the way. It also needs to be durable enough so that when you get home from work at night, you can open up your groceries without having any trouble getting them out of their containers (or from one container into another).

You don't want people putting their packages down on counter tops because they're too hard for them; nor do you want them dropping things on top of each other because there are no handles available for carrying around all day long!

Packaging design is an essential part of any business.

Packaging design is an essential part of any business. It's a key part of the customer experience, and it can also be an important component in building your brand identity. In fact, packaging plays such a vital role that it has been dubbed "the face" of your product or service.

Packaging design should complement the rest of your marketing campaign by establishing consistent visual standards across all channels—from website to blog posts to social media graphics—and making sure that each element speaks directly back to what you're trying to convey about yourself as a company.

We hope you’ve found this article informative and useful. If you are a business owner or marketing professional, we encourage you to consider these rules as a guideline for your own brand packaging design process.