5 Innovative Packaging Design Typography Trends for Brand Success

When you want to increase your business sales in the competitive marketplace, you should focus on your product packaging design. Typography on your product packaging should be unique, legible, and adapt to the latest trends. You should go for packaging design typography that your customers can easily read and that works for your brand's success.

However, it’s not easy to go for the right typography style or design, that’s why we have compiled this guide. In this blog post, we are going to discuss the 5 innovative typography styles or design trends that you can use for your product packaging. Keep reading!

Why You Should Choose Unique Packaging Design Typography?

Typography plays an important role in how customers recognize your brand. If you use stylish and modern fonts for the typography of your product packaging, your customers can recognize your product packaging as innovative as compared to the ones that choose a traditional or simple font.

Similarly, the brand that uses playful and unique typography grabs customers’ attention easily as compared to the brands that use boring fonts. So, you should use 5 following latest and innovative typography trends for packaging needs to get customers' attention:

1. Use Bold & Bright Colours:

If you want to make your packaging stay ahead of the competition, go for bold and bright colour typography that might be liked by your customers. You can use bold and bright colour fonts on those product packaging where you want to target children or younger adults.

This typography can add a sense of fun and excitement to your product packaging. This trend will not get outdated with time even after 2024 and you can easily grab your customer’s attention. Customers will normally be attracted by product packaging that comes with bold and bright colour typography.

2. Go for Metallic Typography:

With metallic typography, you can give your simple packaging design a sophisticated and elegant look. A lot of brands are using metallic typography for their product packaging. You can go for metallic typography by using the latest and unique metallic designs or styles for typography.

You can make your packaging distinctive and unique by using a metallic logo, wordmark and some metallic foil. This not only makes your packaging unique but also gives your packaging an exciting look that can grab your customer’s attention.

3. Minimalism:

When you go for minimalism for your product packaging, it not only gives your packaging a clear, apparent and simple look but also your customers can easily narrow down their buying decisions without any visual clutter on the packaging.

This typography trend is trending where you have to add necessary typography information without confusing your customers. You can use it in a variety of ways to create different pleasing and appealing looks just because of its versatility.

4. Framing Typography:

You can also go for framing typography to give your product packaging a unique look that might give your customers an eye-catching appearance. In this typography, you can enclose your brand name, product type, slogan and other product-related information that needs prominence enclosed in an open/ closed frame. This is the 2D design technology that you can use for your product packaging and it’s the best way to grab customer’s attention.

5. Mix & Match Fonts:

By going for mixing and matching fonts, customers can be easily attracted to your product packaging and finally, they can purchase products from your brand. It is one of the latest and unique packaging design trends that must be liked by your customers and help you stand out from the crowd.

So, if you are really looking for typography that sets your packaging apart from the competition, you can consider mixing and matching fonts. With this, you can sure make your product packaging appealing, unique and eye-catching.

Final Words!

These are the 5 innovative packaging design typography trends that will surely make your product packaging stand out from the competition. Also, you can enhance your brand image in the competitive marketplace and earn a good competitive advantage by increasing your brand sales.

If you are looking for a packaging company that will work for you by adapting these latest typography trends, Emenac Packaging New Zealand will be your best choice. We can give your packaging dreams a reality and help you stand out with the help of the latest packaging designs or trends.