What Are The 3 P’s of The Packaging Protocol?

Custom Packaging can protect your product and communicate important information about it. Good packaging will draw customers in, while poor packaging will drive them away. Packaging should make a product look attractive and should reflect a brand's identity. Investing in good packaging makes sense, especially if you want to make your brand memorable.

Packaging is an important part of any product. It is a marketing tool that protects the product from damage, but it also conveys a message about the company.

Packaging protects your product and enhances brand awareness. Customers will remember a product’s packaging more than any other aspect of the product, so it is important to invest in quality packaging.

The packaging of a product can be the first thing that customers notice and it must be designed to protect the product while simultaneously communicating the company's message and values.

Following 3Ps are one of the main packaging protocols which must be considered for providing excellent and astonishing services to the customers.

Protection
Preservation
Presentation

Protection:

Packaging holds a product in one piece while protecting it from damage. Packaging is used to protect a product, and the purpose of packaging differs depending on the type of product being packaged. The e-commerce industry is booming due to the growing demand for products online; therefore, many companies have adopted custom packaging to attract customers.

Companies often overlook the importance of packaging, which can damage their repute and trustworthiness in the long-run. Custom Packaging is an essential component of any product, and it protects the product against contamination, humidity, extreme temperature, and pressure. Customers expect their products to remain in good condition throughout their use; therefore, packaging not only protects the product but also turns satisfied customers into loyal ones.

Preservation:

When customers open a food packaging box and find the product stale or spoiled, they will not only be disappointed but also may stop purchasing that brand of food, due to which the business may lost revenue.

A stale and smelly product can ruin a customer's mood as well as damage a company's reputation.

As the packaging industry deals with a wide variety of products, from clothing to pharmaceuticals, the demand for custom boxes is always on the rise. Without an eye toward the product type, companies risk damaging their brand by using inappropriate custom packaging.

Presentation:

As a result of the rise in e-commerce, companies are more aware than ever before that their product packaging is one of the most important factors in attracting new customers. To increase the fan base, companies try to impress the customers with their product packaging. They know that packaging is the most important factor in influencing a customer's decision.

The packaging of a product has a huge effect on the customer's perception of the company that produces it. A great first impression can lead to more sales for a business in the long run, but an unattractive appearance can cause customers to pass over a product in favor of one whose packaging is more eye-catching. Customers always want their money to be worth it, so they look for products that seem like good investments.

As customers enjoy an exciting experience unboxing product, your packaging protocol can make your product stand out in the highly competitive market. The increase in loyal customers will make a positive impact on your bottom line.