Top 5 Creative Ways Use Custom Packaging Boxes for E-Commerce Business

There are so many businesses competing with each other to make their brand stand out in the e-commerce market. So, it is important to provide a distinctive look to your custom-printed boxes to attract potential customers to your business. But how do you make creative packaging for your e-commerce business? Well, there are many ways to make your packaging attractive and appealing.

Each business has its own requirements and target audience. So, it is possible that some packaging options work for other businesses but not for yours. However, there are numerous e-commerce packaging options you may consider.

In this blog, we will discuss the five creative ways to use custom packaging boxes:

1. Fully Branded Packaging for E-commerce:

According to a report, 35% of American customers reported that they watch unboxing videos on social medial platforms, and 35 to 55 percent customers reported that they were convinced to buy the product just because of the packaging. Using customised packaging that fits your brand image will surely leave a lasting impression on your customers.  A custom-branded box goes beyond simplicity and allows you to highlight your brand with its logo, and brand story.  

2. Custom Tape and Labels:

Using custom tape and labels is also a creative way to provide an appealing look to your custom packaging boxes. These tapes and labels are much cheaper as compared to fully branded packaging. So, instead of spending a lot on branding and advertisement, you can use these custom tapes and labels to make your brand recognisable among your customers. As a bonus, these custom tapes and labels also add extra protection and safety to your packaging during handling and shipment. Moreover, using custom tape also helps you to ensure that your packaging box is not tampered with before they arrive at its final destination.

3. Eco-Friendly Packaging for E-commerce:

Using eco-friendly and sustainable packaging is another creative way to use custom packaging boxes. According to a survey, 72% of American customers reported that they agree to pay more for sustainable packaging boxes for their products. So, using sustainable packaging is not only good for the environment but also helps you to bring more customers to your brand.

4. E-commerce Packaging for Customer Experience:

Beyond enhancing your brand or contributing to environmental protection, there are still many choices for e-commerce packaging. There are options that are also concerned with your customers' experiences. Because ultimately, satisfied customers are repeated customers! We already highlighted how much "experiential unboxing" psychology is used in e-commerce packaging. Why not think about enhancing the unboxing experience since it contributes just as much to the positive experience as the product itself? The unboxing experience is closely linked to social media, as the statistics about unboxing videos in the past can show, therefore focusing on this unique experience will also aid in promoting and publicizing your goods. So, here are the personalized options you can use for enhancing customer experiences:

• Adding inserts, Samples, or Gifts
• Using seasonal and Limited-Edition Packaging

5. Budget-Friendly Options:

This is not necessary that custom packaging to break your bank account. There are plenty of budget-friendly options you can use to create amazing custom packaging boxes for your business. You can use Kraft paper or corrugated packaging material which are affordable and provide an attractive look to your products.

Bottom Line

These are the creative ways to use custom packaging boxes to influence your customers. There are multiple options to combine them. You can be branding, advertising, and adding tapes and labels to provide a distinctive look to your products. Custom packaging also allows you to use custom inserts, gifts, and other packaging personalization to enhance the experience of your customers and encourage them to shop from your store again. So, if you are a business owner and looking for custom packaging boxes for your products, you can contact Emenac Packaging New Zealand for perfect packaging solutions.