How to Make a Customer Fall in Love with Your Packaging?

There is a maximum chance that your product will not attract customers if your packaging is visually weak. Usually, most of the people purchase on the basis of attractive packaging and first impression. If the design of your packaging is weak, it will never ever convince the buyer to buy your products. Due to this reason, now business owners and e-commerce businesses are preferring attractive and best quality custom packaging boxes for their products to satisfy their customers. According to a survey, 72% of customers select attractive and premium-quality packaging for their products.

In this blog, we have discussed, how to make a customer fall in love with your packaging.

1. Design:

When it comes to packaging boxes, design is the most important factor and plays an important role in grabbing the attention of the customers. The first important thing while designing a packaging box is its shape. There are two mostly used designs in the packaging industry square and rectangular. So, try to think of something different such as Nike launching its shoes in a plastic bag of air. So, with the help of packaging, they can do different things such as:

• Cleverly showcase the product to their customers
• Make shipping more efficient and easier as it’s already an air-packed bag.

Furthermore, the design of the box is also depending on the product. If your product is fragile, then the shape of your box must be protective. If you are running an e-commerce business, the shape of your packaging box will be a mailer as using a mailer is an excellent way to deliver your e-commerce products to your customers.

2. Unboxing Experience:

After creating a proper design of your custom boxes you need to enhance the unboxing experience of your customers. You have to think about the aspects by which you can provide an amazing unboxing experience to your customers. So, that they share those experiences with their friends and family, and post them on social media by which your brand can get more new customers. You can use vibrant colours, and sensory elements to provide an amazing unboxing experience to your customers. Furthermore, there are other sensory elements that may enhance the unboxing experience of your customers such as you can include specific fragrances or sounds.

3. Additional Process:

You can make customers fall in love with your packaging boxes by using additional processes such as foil stamping, special die cuts, embossing or debossing, spot UV, and many more. Furthermore, with the help of these elements, you can provide a luxurious look to your packaging boxes without extra cost, and effort. By adding additional processes to your packaging boxes, you can easily make fall in love your customers with your packaging boxes.

4. Packaging & Promotional Inserts

Using packaging inserts is a great way to attract more customers to your products. We all know that inflation is at its peak, so at this difficult time giving different discounts, and deals or sending your products with personalized thank-you notes will help you to make your customers loyal to the brand. Furthermore, you can also use dividers to make sure that your products look beautiful and are delivered without any damage. 

5. Exceptional Service:

Exceptional customer service is the most important factor of any e-commerce business. You just need to make sure that the customer is satisfied with your product and packaging. Because, if the customer is facing some trouble or having a bad experience with your company and product, it may create problems for your company and put a negative impact on sales and reputation. So, this is important to provide an amazing experience to your customers with the help of custom packaging boxes.

Bottom Line:

In final words, custom packaging plays an important role in influencing the customers toward your products. You can follow these tips and tricks to make your customers happy with your packaging boxes. So, if you are looking for the best quality and well-designed custom packaging boxes for your products, Emenac Packaging New Zealand is here to serve you at affordable prices.