Hot Foil Stamping: An Effective Way to Make Your Product Packaging Flawless

Luxury and class! These are the peculiar features that you can add to your product packaging by using hot foil stamping. In this technique, a thin film coating is applied on custom packaging boxes’ surfaces to create visual interest and enhance the perceived value of the product in the minds of customers.

Let’s explore further how hot foil stamping makes your product packaging flawless and effective to impact customer purchase behavior.

Exhibit Your Brand as High Quality:

Hot foil stamping is not just limited to silver and gold; you can use any color as per your requirement. It will produce a rich metallic finish that helps your brand to excite customers because of the shiny appearance and high quality of packaging even before they look at the product.

Compliments Other Printing Techniques:

Brands use embossing and debossing with foil stamping to produce a 3D feel that reflects elegance, and luxury. It will be great to print your brand logo with gold foil as it represents the high value of your brand and helps your packaging to leap off the retail shelves easily.

Eco-Friendly Finishing:

Most of the finishing options use solvents that evaporate in the atmosphere and cause damage to it. Hot foil stamping is a completely dry and solvent-free method while foils are fully recyclable and compostable which means the finishing technique has no deleterious impact from an environmental point of view.

Types of Foil Stamping:

Flat Foil Stamping: In this method, a copper or magnesium stamp transfers the foil on the surface of packaging boxes, and the design is raised a bit from the remaining surface.
Vertical Foil Stamping: When you have flat or cylindrical shape packaging, this method is employed to stamp foil design on the surface.
Sculpted Foil Stamping: In this method, brass dies are used to create raised images and stamp with foil design.
Peripheral Foil Stamping: This method is effective for applying hot foil to the entire surface of the product packaging by foil heat transfer to the outer perimeter.

Types of Foil Used:

Metallic Foil: it’s available in various attractive colors like gold, silver, blue, copper, green, and red.
Gloss Pigment Foil: Most of the time gloss pigment foils are combined with nonmetallic finish in different colors.
Holographic foil: It produces a multicolor eye-catching and futuristic image of packaging boxes.
Special Effect Foil: These sorts of foils are used to create different textures that resemble leather, pearl, and marbles.

Conclusion:

Brands use silver and gold foil in the product packaging to produce a shiny surface that exhibits the high quality of their products. The best thing about the special finish is its eco-friendly nature as you don’t need any solvent to stamp a foil, only heat and pressure it enough. You can also complement the hot foil stamping with embossing and debossing which will enhance its effect further.