Spot UV Coating: Discussing Its Benefits for Packaging and How It Works

When it comes to printing and packaging, you’ve probably heard of Spot UV Coating. Spot UV is a prominent coating in which high-gloss UV Coating is applied to your product packaging with the help of UV light to give the targeted area a vibrant, shiny look that highlights your logo, name, design element, and title. Spot UV printing or coating is one of the most demanding printing effects used today. Let’s take a closer look at how Spot UV works and how it’s beneficial for product packaging.

Benefits of Spot UV Coating for Packaging

Dazzling Shine

Spot UV printing adds a high-gloss finish look to your product giving a high-quality, reliable, and luxurious impression. It is aesthetically appealing, and eye-catching and adds a touch of elegance to the packaging. This luxury shine which is combined with different elements like typography, colour, imagery, illustrations, and material choice makes the product more engaging and attractive.

High Clarity

With the glossy look on your product packaging, Spot UV Coating makes each word clear, easy to read, and recognizable. Due to its beautifully printed words and design choice, the product will easily get noticed. This means that you can get both the benefits of having a unique product that easily catches customer attention from a distance.

Protective Layer

Packaging is a type of object that gets touched a lot. This means that fingerprints and smudges can often compromise the design. The biggest benefit of UV coating is that it adds a protective layer to your images and logos so that despite being constantly touched your product packaging design remains undamaged.

Reduce Labour Costs

Another significant benefit of Spot UV printing is that it reduces labour costs, as it works on a single machine. With the increasing cost of labour today, spending on UV coating can save your business a significant amount. This is also good for digital imaging, desktop publishing, and offset printing as it protects it from yellowing and colour fading.

Water Resistance

If you want to protect your product from any type of exposure then trying UV Coating will provide good scratch resistance which is an important quality of good coating as well as damp proofing to keep the product secure.

Enhanced Durability

Spot UV Coating protects the product from any damage and helps in increasing its shelf life by keeping moisture and dirt out. Even though Spot UV feels like an extra expense it makes your product attractive and makes it last longer. Not only this but it also protects it from water damage and sunlight.

Stand Out from the Competition

Spot UV not only protects your design investment and product but also makes it stand out from the competition. In today’s competitive marketplace with so many similar items being placed on the shelf, custom packaging with UV printing makes your product stand out in the market.

How Spot UV Coating Works in Packaging?

Standard UV coating involves feeding sheets into equipment with rollers that treat them with UV varnishing. The sheet is subjected to infrared and ultraviolet rays, which immediately dry the coating. In the Spot UV Coating process, the client sends a mask file including instructions on where the coating needs to be applied.

Gradients cannot be contained in mask files. The pixels must be black and white. Blurs and shadows are strictly prohibited, as the design should only have sharp and clear edges. The printer will meticulously replicate these lines and edges. Next, the UV varnish is applied to a die-cut template. A very thin coating is applied to the sheet to ensure that only specified locations or portions of the pattern are coated, resulting in the desired contrast.

The goal is to keep the stated areas to a minimum or less than the total area. Typically, designers focus spot UV on the phrase or artwork, leaving the rest of the surface simple. Too much spot UV can make a design appear cluttered or excessively bright.

Why do Businesses Need UV Coating for their Products Packaging?

You may be thinking about whether Spot UV Coating will be the right addition to your product packaging. Today, customers' main focus is on packaging that adds value to the product and feels luxurious. Therefore, there are many reasons why businesses choose UV Coating, especially if they want their product to stand out from others. Spot UV printingcan be printed on any kind of material like plastic, metal, glass, and many more.

In Summary

Spot UV Coating has a significant impact on the quality and the appearance of the product packaging. Having an additional layer on the packaging ensures that the product's shelf life extends and makes an appearance to the customers. Emenac Packaging New Zealand provides UV coating services, ensuring that your customers receive high-quality, impressive products with perfection.