4 Unexpected Ways to Use Digital Printing for E-commerce Packaging

Digitally printed e-commerce packaging boxes have become a new approach to enhancing customer experience. Brands that want to gain a competitive advantage in this marketplace can use digital printing, a more advanced marketing technique which has become a key to achieving a brand's success. 

You can add a personalised touch and print as many patterns as you like using this printing process. This is more cost-effective than traditional printing methods such as flexography or letterpress. Let's discover four unexpected ways to utilise digital printing for e-commerce packaging. 

Why has Digital Printing Become Important for The Packaging Industry?

As e-commerce packaging continuously evolves, incorporating digital printing has become mandatory. Digitally printed packaging helps businesses be more resilient over costs and designs. It requires fewer labour costs and setup time, making it more affordable for small businesses. It also offers more precision and accuracy than other printing methods. This means that images on the packaging are less likely to be smeared or blurred. 

4 Ways to Utilise Digital Printing for E-commerce Packaging

1.    Eco-Friendly E-commerce Packaging

Sustainable packaging has become paramount in today's eco-conscious world. Digitally printed e-commerce packaging improves brand sustainability image in many ways. First, it reduces waste by promoting the use of eco-friendly materials. Second, eco-friendly and water-based inks are often used in digital printing, leading to reduced environmental impact. Lastly, brands that follow sustainable practices create a positive impression in customers' minds. 

2.    Customised Packaging

Digital printing is perfect for custom packaging boxes, allowing e-commerce businesses to create customised packaging for their customers. By gathering appropriate customer data, brands can create custom packaging according to customers' requirements. 

3.    Powerful Seasonal Branding

With digital printing, businesses can easily switch up their packaging designs for different times of the year. For example, they can get all their packaging designs for seasons like holidays, Thanksgiving, or even Halloween. This way, they keep things fresh and fun for their customers.

4.    QR Codes & Augmented Reality

Digital printing enables seamless use of QR codes, which link to promotions or exclusive content. Using QR codes and Augmented Reality in your packaging opens many possibilities for your small business. This approach is playful and keeps your customers engaged with your brand.

Industries Which Are Benefiting from Digital Printing

Below are some industries which benefit from using digital printing in e-commerce packaging;

• Food & Beverage Industry: Companies use digital printing to make their food product packaging look really good and show off what their brand is all about. Custom food boxes also contain additional nutritional information. 
• Pharmaceutical Industry: Digitally printed e-commerce packaging ensures compliant and accurate labelling. 
• Cosmetics Industry: Imagine making your products' boxes that looks cool and attractive. That's what custom packaging with digital printing design does - it makes the whole package look nicer.

Final Thoughts

Digital printing transforms e-commerce packaging, enabling creativity and sustainability. It can serve as a marketing tool and become a more enjoyable aspect of the customer experience. You can do so many cool things with digital printing for your product packaging. You can make each package unique or add a fun interactive element. Using digital printing can help your business stand out and do well in the busy world of online shopping. 

Emenac Packaging New Zealand fulfils all of your digitally printed packaging requirements. We've invested in digital technology, and our skilled team is always ready to make your product packaging stand out. Contact us today to get started.