The Ultimate Guide to Holographic Packaging (A New Way to Stand Out)

Packaging design serves as a motivational trigger, creating great first impressions on customers and making your product stand out on the shelves. Using holographic designs in packaging, brands can create eye-catching and stunning look that make their products shine with shimmer and dance in the colours.

But what exactly is holographic packaging, and how can businesses leverage its power for their products? This comprehensive guide will explore the dazzling world of holographic packaging and how it makes your product stand out. So, let’s get started!

What is Holographic Packaging?

Holographic packaging is the use of holograms to generate labels for products. It is an image that looks three-dimensional, but it is made up of two-dimensional images. This adds a layer of visual stimulation and increases product interest. It has a silvery glossy coating enclosed in an inbox, making it ideal for packaging. 

3 Essential Benefits of Using Holographic Packaging 

1. Increased Brand Recognition

Holographic effects radiate elegance, creativity, and superiority. It demonstrates to your customers that you are meticulous about every aspect, including the product's appearance.

Holographic packaging has a distinctive aesthetic appeal, making it easier for your customers to recognise a product or brand. It guarantees that your product attracts the attention of potential buyers by making it stand out from other products on the shelf.

2. Cost Effective and Durable

Holographic packaging boxes are perfect for long-term use on retail shelves, warehouses, or shipping containers where products may be subjected to severe conditions during transit. They are highly robust and can withstand numerous cycles without fading or losing quality over time.

Another benefit of holography on product packaging is its cost-effectiveness combined with its resistance to collapse. Furthermore, unlike other decorative finishes, holograms don't require special cleaning or polishing procedures, meaning they require less maintenance overall and save you money!

3. Product Authenticity

Holograms are perfect for guarding your product from fraud and counterfeiting because they are hard to imitate. Holograms can be used on product packaging to prevent tampering and to verify the authenticity of branded goods such as food items, electronics, cosmetics, fashion accessories, and medications. 

Printing Techniques Which You Can Go for On Your Holographic Boxes

Digital Printing Techniques

This procedure employs a digital file to generate the desired holographic image. Its essence lies in its ability to directly transfer the digital image onto the printing plate, which is then used to imprint the hologram onto the packaging material. Additionally, it offers the flexibility to modify the design at any moment without significant hurdles.

Offset Printing Technique

Conversely, the offset printing technique employs a distinctly different method. It involves the meticulous engraving of the desired image onto a printing plate. This plate is subsequently used to create the hologram on the packaging box.

The primary advantage of this method lies in its economic efficiency for larger production volumes, offering a cost-effective solution for extensive print runs. However, it is essential to note that the offset printing technique demands a more extended preparation than the digital printing method. This is primarily due to the intricate process of engraving the image onto the printing plate and setting up the printing machinery, which requires careful planning and execution.

Design Your Holographic Packaging Boxes with 4 Different Finishing Coats

Matte Finishing Coat

This type of coating is essential for creating packaging that showcases a sense of class and radiance. It provides the illusion of a top-quality product. 

Glossy Finishing Coat

This finishing coat is ideal for creating eye-catching and spectacular holographic packaging designs. The glossy finish also makes colours stand out, perfect for producing genuinely original holographic images.

Varnish Finishing Coat

This coating is the best choice for achieving a subdued, dazzling appearance. The varnish finish provides a layer of protection for the holographic packaging and highlights the colours.

Soft-Touch Finishing Coat

Use the soft-touch finishing coat to create an opulent-looking holographic packaging box. This finishing layer makes the holographic packaging feel more opulent to the touch and further protects it. 

Final Thoughts

Holographic packaging is an effective marketing tool that captivates customers, enhances brand image, and creates a lasting impression. This packaging type can be used for different industry products, such as cosmetics, home, or skincare. 

At Emenac Packaging New Zealand, we create high-quality custom holographic boxes that perfectly suit your products. So, contact us today if you are looking for a reputable company to develop holographic packaging. We offer various customisation options and free shipping on all orders.