How to Impress Your Customers Using Creative Candle Packaging Boxes?

According to Mark Hunter, the motivational sale speaker, there are five types of customers, loyal, need-based, wandering, impulsive, and discount oriented. They are categorized on the basis of their buying intent. If you are into a business that sells fresh, woody, floral, and exotic products like candles, you need to be careful while choosing packaging. It’s a challenge to create such packaging boxes that attract every customer but it’s not too complex to achieve. Here are a few amazing ideas for getting creative candle packaging boxes to blow your competitors away.

1. Floral Candle Packaging:

According to a survey conducted by daily-journal, around 90% of candle buyers are women. It means that you need to choose a design for packaging boxes that attract women to your candles. Don’t forget to incorporate floral designs with signature pink and green colours for your candle packaging boxes. As blooming flowers with a refreshing candle fragrance appeal to their instinct for nature. 

2. Masculine Candle Packaging Design:

It’s a saying “when life throws you a lemon, make lemonade”. The same is true when the majority of your customers are men who purchase your candles. Masculine candle packaging design is the new trend in the market so you need to be optimistic and get the maximum out of it. You can use sharp straight lines and shapes that are considered masculine for your packaging boxes designs. 

3. User-Friendly Tuck-in Boxes:

Tuck-in boxes are user-friendly packaging as they are easy to stack in the retail store and during transit. They are fully open to customization of any design with high functionality. Users can easily reach candles without any wait and place them again in the tuck-in boxes after use. 

4. Employ Custom Labels to Stand out:  

You can stand out in the market by printing custom labels on your custom candle boxes. These can be anything from your company name, a special message for reflection during meditation, or any slogan. It will give a luxurious look when it’s finished with a special silver or gold hot stamping. 

5. Use Holiday Themed Packaging:

Most candles are sold at special events. During the holiday season, customers are looking to buy something that could be presented to someone as a gift. Make your candle packaging boxes gift-worthy. 

You can use the theme with specific colours that are relevant to the event like Independence Day. If you make your candle packaging boxes with those themes, it brings relevancy and customers will choose them as a sign for celebrating those events. 

6. Secure Transit with Rigid Boxes:

Candle packaging boxes are going to encounter all kinds of scenarios during transit from successful material handling to incidents. Rigid boxes are durable enough to face all conditions without the need for any additional packaging for protection. With the use of rigid packaging boxes damaged products are just the out of window option. Meanwhile, they are luxurious to give your customers the best experience with your candles during unboxing. 

The Bottom Line:

The intent of every customer is not similar when buying candles. Customers are motivated by different reasons like discounts, the actual need for candles, etc. But a few of them are your loyal customers. When you are designing and customising your candle packaging boxes, you need to care about all of the intents and align them with the desires of end customers. It will help you to come up with successful custom candle boxes that entirely work for your brand and blow your competitors away instantly.