How to Package Your Products to Influence both Online and Offline Customers?

There are many companies who are selling their product online and offline both. And this hybrid approach made things difficult for packaging industries. Now you have to design your packaging more creatively and attractively to grab the attention of your customers.

In this blog, we have discussed about how to conquer the challenge and bring the perfect custom packaging solutions to uplift the sales of your business.

1. The Shift Toward Online Sales:

The trend of online shopping is increasing day by day and the shift toward online sales is unstoppable. According to statistics, e-commerce sales are expected to cross $4.2 trillion globally in 2023. According to a survey, 94% of customers have purchased their products online across the globe, and 74% of U.S. customers said that they will continue to purchase online products instead of retail stores.

2. Is the Retail Model Still Relevant?

There are many people who are asking that is the retail model still exists after the rise of the e-commerce industry. As we all know that Covid-19 has damaged the sales of the retail industry but now the retail industry has managed to recover as restrictions are being lifted now. Furthermore, the retail industry is also bringing new changes to compete with the e-commerce industry.

3. Can You Use a Hybrid Model with Both Online and Offline Sales?

Yes, you can use a hybrid model with both online and offline businesses. First of all, let me tell you what is the hybrid model. A hybrid model helps you to combine both online and in-person sales to fulfil the demands of your potential customers. Many business owners and industries have implemented hybrid models for their businesses during the Covid-19 pandemic to cope up with the crises. There are so many businesses who got benefit from this hybrid model such as the automobile industry, clothing industry, and many other industries that have made their businesses successful.

Furthermore, this hybrid model also brought many changes in the packaging industry. Now you have to design the perfect and relevant custom packaging boxes for your products. As retail businesses and online businesses, both are different platforms and different target audiences. So, you need to design your custom boxes relevant to the marketplace and target audience.

4. What Is the Purpose of Retail Packaging?

To attract the potential customers
To demonstrate the product
Attract

The main purpose of retail packaging is to influence potential customers to increase your sales. You have to create eye-catching designs for your custom-printed boxes to compete with your competitors and make your brand and products stand out in the market.

Demonstrate

Another purpose of custom retail packaging is to tell about the function of that specific product to your customers. Make sure that you have mentioned on the packaging that how the product works, how it looks, and what are the benefits of this product. You can use interesting typography and die-cut packaging so that customers can have a look at the product.

Inform

This is another main purpose of using custom retail packaging boxes for your products. You can give information to your customers about your product with the help of custom packaging boxes. You can tell about the nutritional facts, ingredients, product endorsements, association marks, expiry dates, etc.

5. What Is the Purpose of E-commerce Packaging?

To protect the product from any external or internal damage.
To promote the product by branding
To earn more profit by influencing more customers with attractive packaging.

E-commerce packaging is used to promote, protect and earn more products along with attraction, and providing information.

Protect

The main purpose of e-commerce packaging is to provide protection to the products during the shipping procedure. So, to ensure protection, you can use the best quality packaging material for your products such as corrugated, rigid, Kraft, paperboard, etc.

Promote

Packaging is also used for marketing purposes as there are plenty of brands that use this technique to influence more customers. You can promote your products and brand’s image with the help of typography, printing your brand’s name, logo, and company slogan.

Profit

This is another main purpose of using custom packaging boxes for your products. You can earn more profits and generate more revenue by influencing more customers with the help of attractive packaging boxes. Furthermore, customers are also asking for customised packaging boxes instead of standard ones. So, this is also a great benefit of using custom-printed boxes for your products.

Final Thoughts:

So, this is all about custom-printed boxes whether you are selling products online or doing a retail business. Try to stay relevant to the product while designing custom packaging boxes for your products. You can also take help from Emenac Packaging New Zealand to get perfect packaging solutions for your online and retail businesses.