Matt Vs Gloss Lamination: Which One Is Better For Packaging

In the packaging industry, lamination plays a significant role to make your packaging more sophisticated, attractive, vibrant, and top-notch. There are two major types of laminations you can use for packaging boxes, matt, and gloss. But, many people ask questions that which one is better.

Well, it depends on what you are trying to achieve. If you are looking for a top notch feel, and aiming for a more sophisticated finish, matt lamination is perfect for your packaging boxes. On the other hand, if you are looking to attract customers with bright colors, more visible shine, and richer blacks, gloss lamination is a strong choice.

Let’s have a deep discussion on the difference between matt and gloss lamination to analyze which option is best for your packaging.

1. What is Lamination:

Lamination is a process in which you print a clear plastic film to provide a classy look and make it more durable and stronger. Generally, lamination is applied on both sides to provide a protective shield around the piece. This lamination film protects your packaging box from stains, scratches, and moisture.

2. What is Matte Lamination:

Matt lamination provides a tactile and delicate effect that enhances the attractiveness, perfect for those customers where the first impression is everything. However, this type of lamination does not provide more protection as compared to gloss lamination. Matte lamination is prone to fingerprints and scratches, especially while folding. In addition, colors are not sharply contrasting on matte laminated boxes as compared to gloss packaging boxes.

3. What is Gloss Lamination:

Gloss lamination is shinier, and provides a vibrant color look to your packaging boxes. This type of lamination is used for marketing pieces and it also adds a drop of professionalism and sophistication to the packaging boxes. In addition, colors are more bright with gloss lamination whether you are using CMYK or PMS. So, if you are trying to make your custom packaging boxes stand out and be noticeable, laminated packaging is surely effective.

4. Matt Lamination Vs Gloss Lamination

Matt Lamination:

• The matt lamination needs to be positioned under direct lighting to avoid a harsh shine while making the packaging box easy to read at a distance
• This lamination is not good for retailers’ businesses. Whether this lamination can survive some handlings but there are maximum chances that lamination will get damaged by scratches or while being shuffled around.
• Matt lamination enhances your product and provides an elegant and professional look
•  Mostly, subtle and muted colors are used in this type of lamination

Gloss Lamination:

• Gloss lamination is robust, strong, and durable. It provides an extra layer of protection to custom packaging boxes against scratches, scuffs, and smudges. In addition, you can use different types of aqueous coatings to resist fingerprints. So, always consider lacquer options if needed.
• Gloss lamination enhances the colors to provide an elegant look.
• Gloss lamination is cheaper as compared to matt lamination. So, here business owners have an edge to generate good revenue.

Which One Is Better?

Well, the choice of selecting the matt vs gloss lamination may be difficult and to how you plan to use it. Both types of laminations are perfect for custom packaging boxes and provide a transparent and strong casing that makes the graphics and text completely visible and protected. As mentioned above, it is important to analyze that what you want to achieve. If you want to give an absorbing look to your custom packaging boxes, matt lamination is the best choice but if you want to give a reflecting and shiny look then gloss lamination is good.