Tips to Make Your Custom Packaging Boxes Stand Out

Do you believe that packaging design influences the customers? According to a survey, 72% of customers said that packaging design influences their purchase decisions. So, using creative and unique designs for custom packaging boxes is the best way to make your brand stand out from the competition. This is the must-follow strategy to elevate your business from the bottom to the top.

Here are the tips you can follow to make your custom packaging boxes stand out:

1. Focus on What Matters:

According to the customer survey, 60% of consumers are unlikely to do a purchase if the packaging box isn’t provided sufficient information. On the other hand, extra information is always confusing and will end up chaotic. So, a key to grabbing the attention of customers is just to focus on what matters. Before designing the product packaging have a clear idea of what information is most important in terms of your customer’s knowledge.

You can also add up the instructions about the particular product or ingredient that may grab the special attention of your target audience. It all depends on your packaging design.

2. Durability Matters:

Do you know what a customer demand from the brand? Protection, and safety of their product. The durability of the custom packaging boxes plays a vital role in protecting the product during transit. In addition, if your packaging design is weak and fragile, the product might get damaged during shipment.

A report says that about 10% of e-commerce products arrived damaged due to poor packaging design and quality. This is the reason why customers are demanding durable and best-quality custom packaging boxes for their products. Moreover, companies and brands can generate good revenue by spending a little extra to make robust packaging design. Because durable packaging design decreases the number of returned shipments from damage.

3. Go for Multiple Options:

It is very important to go for multiple options, whether you are designing it on your own or working with a designer. In addition, if you have enough time and budget, you can also think through multiple designs to make your custom packaging boxes stand out.  According to research commissioned by Asia Pulp and Paper, approximately half or more than half of Americans think that packaging waste is a serious environmental issue. So, considering this survey, you can also opt for this option and use eco-friendly and sustainable packaging design options for your brand to grab the attention of your customers.

4. Know Your Competitors:

Do you ever notice your competitor’s packaging design and marketing strategies? If not, then think and get ideas to make your packaging design stand out. I will suggest you do this practice and create innovative ideas for your packaging design to make your company reputable. In addition, if you are running a retail shop or any e-commerce store, you must know the design of your competitor’s custom packaging.

You can compare your packaging design in terms of size, material, font, colors, and quality. After comparing, identify the areas of improvement and improve them to increase your sales.

5. Test Your Design:

After completing all the procedures and designs, this is the time to test your product packaging design before launch. Testing your design is the most important factor in product packaging. In addition, you can test your product design on your own through your friends, and neighbors and take their opinions. Because opinion matters. If you find any area of improvement, then go for it.

By testing your product design, you can easily satisfy your customers and ensure product safety, and sustainability during the transit procedure.

Over to You:

To conclude, making your custom packaging boxes stand out isn’t rocket science. You just need to follow the above-mentioned tips to make your packaging boxes attractive and eye-catching. You can visit Emenac Packaging New Zealand trustable for well-designed and premium quality packaging boxes for your products.