Top 7 Tips to Ensure Frustration-Free Custom Printed Packaging

Customers often get frustrated by packaging that is difficult to open, especially if it uses a lot of materials regardless of its impact towards the environment. Therefore, Amazon introduces frustration-free packaging in 2008 when customers were facing most issues with the packaging.

A product which is designed with FFP has several benefits in terms of sustainability as well as guaranteeing a smooth unboxing experience. Most of the customers prefer simplicity which can also be achieved by frustration-free packaging. 

This detailed guide discusses what is frustration-free packaging along with 7 tips to ensure frustration-free custom printed packaging. So, let’s get started!

What Is Amazon Frustration-Free Packaging?

Frustration-free packaging consist of a product which is 100% recyclable, can be easily cleaned, and can be transported easily, eliminating the need for additional shipping cost.

According to Amazon, "Frustration-Free packaging" was created specially to benefit customers, make product shipping easier, and cut down on waste.  

7 Tips That Businesses Should Implement to Ensure Frustration-Free Packaging

1. Focus on Easy Unboxing

Happy customer is a key for any business success, therefore making sure that they have a smooth unboxing experience is necessary. Ideally, the frustration-free packaging will open without the need for any special tools like box cutters or scissors.

This include getting rid of plastic inserts, clamshell cases, and unnecessary taping. Customers can quickly unwrap their products because the packaging is designed in such a way to minimize frustration.

2. Simplicity

Over 90% of buyers would prefer to purchase products in a biodegradable, and minimalist packaging. The only things that will determine how frustration-free packaging will look like are your choices.

Create packaging for larger or more robust products that can remain secure during shipping without the need for extra boxing. This method simplifies the shipping process and reduces waste.

3. Follow the 120-Second Rule

Amazon suggest that the frustration-free packaging should be easy to open. Customers should be able to remove the product from the packaging within 120 seconds without the use of box cutter or scissor. This is ideal for ensuring that the packaging is truly user-friendly.

4. Test and Collet Feedback

To make sure your product is protected and that unboxing is easy, you can test it with users and then simulate the shipping procedure.

Ordering large amounts of packages right away is pointless. As an alternative, you should conduct some kind of testing first and get feedback on the design.

5. Right Size Packaging

The product should perfectly fit the packaging while ensuring proper protection during the transit. Therefore, choosing the right packaging size is crucial. This helps in lowering shipping costs and reducing waste.

6. Proper Labeling

All the required information, such as product descriptions, barcodes should be included on your packaging. This keeps customers from becoming confused and guarantees easy navigation across warehouses.

7. Materials that can be recycled

Customers that care about the environment value sustainable packaging. Select recyclable materials and make sure they are properly labeled for simple identification.

Frustration-Free Packaging Vs Standard Packaging

Standard packaging and frustration-free packaging differ primarily in how they are designed, and what materials are utilized. Standard packaging often prioritizes branding, product protection, and aesthetic appeal.

On the other hand, an easier, less expensive, and greener option to traditional packaging is frustration-free packaging. FFP is designed to reduce annoyance places a high value on recyclable materials, waste reduction, and ease of access.

Though it may seem more straightforward and practical than standard packaging, which also improves the user's experience by offering quick and simple access to the goods without requiring extra equipment or force.

Final Thoughts

The packaging serves as your customer's initial point of contact. It is essential that you take the effort to make sure your packaging doesn't frustrate your customers.
At Emenac Packaging New Zealand, we assist in producing excellent custom printed packaging, according to your preferences and requirements.